Our mission is to sustain a university whose distinctive brand epitomises world-class excellence in teaching, learning, research and innovation. Our graduates are our brand ambassadors who will be the driving forces of both local and global marketplaces.
Our vision is to be an exemplary and innovative international higher education institution renowned for its graduates, who are relevant to the global demands and create value for the open and collaborative world of business, social science, arts, science and technology.
In our endeavour to realise our vision and mission, these core values guide us:
- Adopting sustainable development as a central organising principle for its activities,
- Being innovative and enterprising;
- Being relevant to remain at the forefront;
- Being honest and trustworthy in our dealings with stakeholders;
- Delivering quality and excellence with pride; and
- Respecting others to inspire them to deliver their best.