3-Year
Programme
Intakes
Jan, Jun, Sept
Dual Award
UK Qualification
Bachelor of Professional Communication (Honours)
Programme Overview
(R/321/6/0064)(04/23) (MQA/FA3357)
The Professional Communication programme at IUMW is designed to give students the skills and knowledge to begin a successful career in a variety of fields including journalism, advertising, public relations and broadcasting. A career in communications can take you into almost any industry, so you can look for opportunities in areas you are passionate about.
The programme is delivered via a ‘branded syllabus’; modules are offered in collaboration with local and global brand names, so the programme is heavily influenced by today’s industry needs. Students embark on industrial-driven assignments to boost their portfolios and prepare them for the increasingly complex demands of the workplace.
Direct Industry Exposure & Partnerships with:
(R/321/6/0064)(04/23) (MQA/FA3357)
The Professional Communication programme at IUMW is designed to give students the skills and knowledge to begin a successful career in a variety of fields including journalism, advertising, public relations and broadcasting. A career in communications can take you into almost any industry, so you can look for opportunities in areas you are passionate about.
The programme is delivered via a ‘branded syllabus’; modules are offered in collaboration with local and global brand names, so the programme is heavily influenced by today’s industry needs. Students embark on industrial-driven assignments to boost their portfolios and prepare them for the increasingly complex demands of the workplace.





- STPM Grade C (GPA 2.00) in any two (2) subjects, AND credit in English at SPM level or equivalent
- STAM Grade of Jayyid, AND credit in English at SPM level or equivalent
- UEC Grade B in five (5) subjects and credit in English
- Matriculation/Foundation CGPA 2.00 out of 4.00, AND credit in English at SPM level or equivalent
- Diploma in Media and Communication or its equivalent
- A Diploma or its equivalent, CGPA 2.00 out of 4.00, AND credit in English at SPM level or equivalent
- A-LEVEL Pass with Grade D in two subjects
- Australian Matriculation ATAR 65
- International Baccalaureate Diploma Programme (IB) 24 points across six subjectsNotes:
- The credit requirement at SPM level can be waived should the grades obtained at the STPM/STAM/Diploma/Matriculation/Foundation level are equivalent/higher
- Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UK
- International students are required to achieve a minimum score of 5.0 in IELTS OR Band 3 in MUET OR 500 in TOEFL OR its equivalent
- English language requirements can be waived if the international student EITHER comes from a country that uses English as the official language OR the entry qualification uses English as the medium of instruction
Year 1Year 3*Choose any ONE (1) elective
- Communication Theories
- Introduction to Mass Communication
- Introduction to Intercultural Communication
- Public Speaking and Presentation Skills
- English for Professional Communication
- Small Group Communication
- Writing for the Media
- Communication and Audience
- Media in Malaysia
- Tamadun Islam dan Tamadun Asia (Malaysian Students)
- Malaysian Studies 3 (International Students)
- Co-Curriculum 1
- Co-Curriculum 2
- Ways of Thinking**
- Ways of Perceiving**
- Sustainability Communication
- Publication Design
- Persuasive Writing
- Media and Communication Research Methods
- Integrated Marketing Communication
- Corporate Writing
- Media Production
- Visual Communication OR Media Globalisation
- Crisis Communication OR Corporate Writing*
- Hubungan Etnik (Malaysian Students)
- Communicative Malay 2 (International Students)
- Research in Context**
- Research in Practice**
*Choose any ONE (1) elective
- Communication Research Project 1
- Communication Research Project 2
- Scriptwriting and Storyboarding
- Corporate Communication
- Professional Portfolio Development OR Media Management*
- Communication Campaign
- Ethical and Legal Issues in Communication
- Audio and Video Production
- Organisational Communication
- Event Management OR Media Management
- Professional Promotion**
Optional cross- discipline electives:
- Introduction to Biotechnology
- Introduction to Psychology
- Web Programming
- Human Resource Management
- Marketing Management
- Introduction to Expressive Art Therapies
- Brand Management
- E-Marketing
**Dual Award Module / Dual Award students only
On this programme, students are primarily assessed through coursework. Classes are held face-to-face, which includes lectures and tutorials (offline and online). Our students are expected to demonstrate their understanding through several forms of assessment, including but not limited to; exams, quizzes, reports, projects, presentations, and exhibitions.
Students are expected to undergo six (6) semesters and one industrial training (12 weeks) which amounts to 124 credit hours.
Students are expected to undergo six (6) semesters and one industrial training (12 weeks) which amounts to 124 credit hours.
Malaysian Students
Single Award: MYR50,620
International Students
Single Award: MYR59,800
Dual Award Fee: MYR18,000
- Public Relations Consultant
- Publicist
- Foreign Affairs Officer
- Corporate Communication Manager
- Strategic Communication Manager
- Campaign Director
- Corporate Affairs Manager
- Integrated Marketing Communication Manager
- Political Secretary
- Communication Director
- Media Specialist
- Corporate Communication Manager
- Public Relations
- Accredited by MQA
- Programme is delivered via a ‘branded syllabus’; modules are offered in collaboration with local and global brand names, so the course content is heavily influenced by today’s industry needs.
- Opportunity to Study at the UWTSD Swansea College of Art, ranked 1st in Wales and 8th in the UK for Art & Design (Complete University Guide 2021), and 1st in Wales for Film Production & Photography (Guardian League Table 2021).
- A Dual Award degree programme in collaboration with the University of Wales Trinity Saint David (UWTSD), UK. Students will receive certification from both IUMW and UWTSD upon completion of their degree.

Study Abroad for the experience of lifetime
Sign up for Dual Award and not only will you earn a UK degree, but you will have the opportunity to study at our partner university, the University of Wales Trinity Saint David.
Meet Your Lecturers
Meet IUMW’s team of accomplished and passionate academicians, here to support you in your studies every step of the way.
